Betty has 20 years experience in functional performance fashion.
She can support the whole process from idea to production.
* strategy/collection planning matching to customers needs
* market and trend analysis
* product and price comparison
* planning and coordinating the development process from idea to finished salesman sample
* sourcing the right fabric
* coorperation with well known fabric and trim suppliers in europe and asia
* color concepts based on trends, CI rules and customer guidelines * design active, functional sportswear and lifestyle collections following trends, function and other specifications * sketches and graphics in illustrator * hand sketches * technical sketches and detailsketches * placed graphics and allover layouts * detail mock ups * fabric test prototypes * supervising suppliers during the prototype/develovelopment process * business contacts to well known suppliers in europe an asia from t-shirt to taped garments * measurement charts